Communicator · Consultant · Trainer
I spent twenty years asking questions, calling games, and running a federation's communications. Now I prepare the people on the other side: athletes, coaches, clubs, and the next generation of sports communicators.
"I spent twenty years on both sides of the camera. I know what journalists want to hear, what audiences remember, and what separates those who communicate with authority from those who communicate with discomfort. Twenty years observing that difference teach more than any theory."
A free 30-minute call to understand your needs, context, and goals. No pitch, just an honest conversation about whether and how I can help.
A clear, written proposal with scope, format, timeline, and investment. No templates, every engagement is designed specifically for your situation.
The work itself, coaching sessions, workshops, audits, or strategy development. Conducted remotely or in person, depending on what serves the engagement best.
Written materials, action plans, and ongoing support after every engagement. Most client relationships extend naturally beyond the initial scope.
From calling NBA games live on SPORT TV to founding Borracha Laranja, a basketball media platform with 58,000+ newsletter subscribers, from running communications for the Portuguese Basketball Federation across international FIBA events to co-hosting Portugal's most-listened NBA podcast: each chapter has sharpened a different edge.
I understand how journalists think, how broadcasters decide what to broadcast, how digital audiences behave. That compound knowledge is what I bring to every client engagement.
Work published in several outlets, including Forbes, New York Post, Basketball Feelings, Expresso, Público, Jornal Económico, zerozero.pt, A Bola, Record, O Jogo, and SAPO24.
Ten years as NBA commentator and host on SPORT TV Portugal, covering over 1,300 live games: NBA, WNBA, EuroLeague, FIBA World Cup, EuroBasket, and Portuguese leagues. Host and analyst of NBA Action across the broadcast season.
Seven years as Head of Communications at the Portuguese Basketball Federation, coordinating media strategy, spokesperson preparation, and communications for international FIBA events including youth European Championships.
Portugal's leading basketball media platform, built from zero. A newsletter, editorial team, podcast, and multi-channel community covering NBA and Portuguese basketball. Monetized through advertising, partnerships, and subscriptions.
NBA analysis, articles, and interviews with key figures in Portuguese basketball. Co-host of Afunda de 3, a weekly NBA and Portuguese basketball podcast.
For anyone who communicates professionally in sport: athletes and coaches who face cameras and microphones, clubs and federations that need stronger communications, and students and academics who want to develop serious journalism and media skills. The common thread is sport, but the principles of communication, credibility, and audience are universal.
Yes, and this is one of the most effective formats. A single focused session before a high-stakes moment can make a significant difference. The session covers the specific context, likely questions or challenges, messaging strategy, and includes simulation with recorded feedback. Available with 48 hours notice when needed.
Yes. Group workshops and team programmes are available for communications departments, media teams, athlete groups, and student cohorts. Group sessions work differently from individual coaching: they focus on shared protocols, collective habits, and team-level communication culture, but both formats have value and can be combined.
Yes, and many of the most useful engagements happen in exactly that context. Building communications capacity from scratch (defining roles, establishing workflows, creating templates and protocols) is one of the most direct applications of seven years building and running the communications department of the Portuguese Basketball Federation.
All services are available fully remotely. Video call sessions follow the same structure and rigour as in-person work: the simulation format, feedback process, and preparation materials are identical. For organisations requiring on-site workshops or training days, travel across Europe is available.
Yes. Every session includes written feedback with specific observations and action points. Depending on the type of engagement, this can include communication frameworks, messaging guides, editorial templates, or structured practice exercises. The goal is that the work continues after the session ends.
Yes. The work extends across Europe and internationally, and all services are available fully remotely in Portuguese and English. For in-person sessions or workshops outside Portugal, travel across Europe is available on request.
Whether you're preparing for a high-stakes media appearance, building a communications strategy for your organisation, or figuring out how to grow and own your audience, let's have an honest conversation.
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