Athletes & Coaches
Podcast Launch and Positioning
From concept to first episode. Strategy, format, positioning, production workflow, and distribution — everything needed to launch a podcast that finds and keeps an audience.
Built on direct experience co-hosting Portugal's most-listened NBA podcast, with over 1 million plays across platforms. The programme covers format decisions (interview, solo, co-hosted), production workflow, platform strategy, audience building, and how to position a podcast in a crowded market. Practical from session one — no theory without application.
Who it's for
This programme is for anyone with something worth saying who wants to build an audience by saying it consistently.
Athletes and sports professionals
Athletes wanting to build an independent media presence · Coaches and sports analysts with expertise worth sharing · Ex-athletes building a media career · Sports professionals wanting to own their audience beyond club or federation channels
Journalists and media professionals
Sports journalists exploring podcast as a primary or complementary format · Broadcasters wanting to extend their reach beyond traditional outlets · Media professionals building an independent presence alongside their main role
Sports organisations
Clubs and federations wanting to launch a podcast as an audience-building tool · Sports brands exploring branded audio content · Any sports organisation wanting to build a direct relationship with fans through audio
Students and independent creators
Students launching a podcast as a portfolio project · Independent creators with a sports angle they want to explore · Anyone wanting to build an audience from scratch in sports audio
Format
Individual sessions or small group workshops, remote or in-person. Each engagement is scoped to the participant's specific concept and objectives.