Training

Sports Narration and Commentary

Training delivered by a professional with over 1,300 live games called — NBA, WNBA, G League, FIBA World Cup, EuroBasket, EuroLeague, Basketball Champions League and Portuguese leagues.

Calling and commentating sport live is one of the most demanding forms of professional communication. It requires preparation, technique, presence and the ability to tell a story while it is still unfolding — without a safety net, without a second chance.

This is not a theoretical programme about sports communication. It is the transmission of a practice built over more than two decades at the microphone, game by game, live, in the biggest basketball competitions in the world. What you learn here does not come from textbooks — it comes from real experience.

Narrar e comentar desporto em directo é um dos ofícios mais exigentes da comunicação profissional. Exige preparação, técnica, presença e a capacidade de contar uma história enquanto ela ainda está a acontecer — sem rede, sem segunda oportunidade.

Esta formação não é um programa teórico sobre comunicação desportiva. É a transmissão de uma prática acumulada ao longo de mais de duas décadas em frente ao microfone, construída jogo a jogo, em directo, nas maiores competições de basquetebol do mundo. O que vai aprender aqui não vem de manuais — vem de experiência real.

This training is built for anyone who wants to communicate sport with more quality, clarity and impact.

Media professionals

Sports journalists transitioning to television or radio commentary · Broadcasters and presenters specialising in sport · Reporters who go live and want to improve their on-camera performance · Producers and editors who want to better understand the narration process

Athletes and coaches

Active athletes who want to develop a public voice · Former athletes transitioning to media and commentary careers · Coaches with frequent media exposure who want to communicate better · Sports executives who speak regularly to the press

Content creators

Sports content creators on YouTube, podcast or streaming · Amateur commentators who want to professionalise their approach · People who commentate on fantasy sports or gaming platforms

Students and recent graduates

Students of journalism, communication or sports sciences · Recent graduates looking for differentiation in the job market · Physical education or sports teachers with an interest in communication

Other profiles

Public relations professionals in sports organisations · Anyone passionate about sport who has always wanted to try calling a game

Delivered in individual or small group sessions, in-person or remote. Duration and number of sessions are defined based on each participant's objectives and starting point.