Clubs & Organisations
Media Literacy for Athletes
A programme for athletes on managing social media responsibly, handling press attention, protecting their reputation, and presenting themselves professionally in public contexts. Designed for academies, clubs, and national youth programmes.
Young athletes face media scrutiny before they have any training to handle it. A poorly judged social media post, an ill-prepared interview, a comment made without thinking — any of these can cause lasting damage to a career still being built. This programme gives athletes the foundations they need: how to think about their public presence, how to handle journalists, and how to use social media as a tool rather than a liability.
Who it's for
This programme is for sports organisations that want to protect their athletes — and their own reputation — before problems arise.
Sports academies and youth development programmes
Football, basketball, and other sports academies · National federation youth programmes · Club academies preparing young players for professional contracts · Any youth development programme where athletes are gaining public visibility
Professional clubs with young squads
Clubs signing young players from academies or other clubs · Teams with athletes new to professional-level media attention · Clubs wanting to establish clear communication guidelines for their athletes
Athletes themselves
Young athletes entering professional sport · Athletes at any level gaining public visibility for the first time · Athletes who have had a difficult media experience and want to rebuild confidence
Coaches and club staff
Coaches working with young athletes on their public presence · Team managers and directors responsible for athlete welfare · Communications staff wanting to build athlete media literacy across the squad
Format
Group workshops or individual sessions, remote or in-person. Adaptable to squad size and programme structure.