Clubs & Organisations
Newsletter Strategy and Editorial System
How to build, grow, and monetise a sports newsletter. Editorial identity, content calendar, growth strategy, subscriber retention, and monetisation. Based on direct experience building Borracha Laranja to 58,000+ subscribers and multiple revenue streams.
- FormatIndividual or group
- WhereRemote or in-person
The method that took Borracha Laranja past 58,000 subscribers.
The newsletter is the most underused tool in sports communications. Unlike social media, you own the audience. Unlike a website, it lands directly in the reader's inbox. This programme covers everything needed to build a newsletter that works: editorial identity, content cadence, growth tactics, subscriber retention, and the path to monetisation. Built on direct experience founding and running Borracha Laranja, one of the largest independent Portuguese-language sports platforms.
Who it's for
This programme is for anyone who wants to build a direct relationship with an audience, and own it.
Sports clubs and federations
Clubs wanting to build a direct channel to fans beyond social media · Federations communicating regularly with members, coaches, and affiliated clubs · Sports organisations exploring newsletter as a revenue or sponsorship vehicle
Media brands and journalists
Sports media outlets launching or relaunching a newsletter · Independent journalists building a subscriber base · Freelance writers exploring newsletter as a primary revenue stream · Sports commentators and analysts building a direct audience
Athletes and sports professionals
Athletes with an audience they want to engage directly · Coaches and sports professionals with expertise worth sharing regularly · Anyone building a personal brand that benefits from a direct communication channel
Students and aspiring media professionals
Students wanting to launch a newsletter as a portfolio project · Anyone exploring independent media as a career path · Early-career journalists looking to build an audience independently of their employer
Format
Individual consulting or workshop sessions, remote or in-person. Each engagement is scoped to the client's specific context, platform, and objectives.
Common questions
What does Newsletter Strategy and Editorial System cover?
Editorial identity, content calendar, growth strategy, subscriber retention, and monetisation for sports newsletters. Based on direct experience building Borracha Laranja to 58,000+ subscribers.
Do I need technical experience to start a newsletter?
No. The programme covers both editorial and platform decisions, adapted to your starting point.