Curriculum vitae
Ricardo Brito Reis
Communication and digital strategy · Sports media · Training
ricardobritoreis.com · linkedin.com/in/rbritoreis
Profile
Twenty years in sports media, institutional communication and corporate consulting. I built the Portuguese Basketball Federation's communications department from scratch and ran it for seven years, called more than 1,300 live games on SPORT TV, and founded Borracha Laranja, Portugal's leading independent basketball media platform. Today I advise international clients on positioning, reputation and executive visibility, and train athletes, clubs and spokespeople to communicate with authority.
Core expertise
Experience
Since April 2025
ATREVIA
Senior Digital Consultant
- Advise international clients on corporate positioning, reputation management and executive visibility.
- Lead thought leadership programmes, ghostwriting opinion pieces and bylined articles for C-level executives in line with each brand's tone of voice.
- Design monthly and quarterly editorial calendars, defining content pillars, cadence and distribution against client objectives.
- Write and edit copy for articles, campaigns and social, coordinating production with design teams and the group's offices in Spain.
- Track performance against engagement metrics and client feedback, and adjust formats and messaging.
- Train client teams in corporate communication, digital content strategy and personal branding.
- Certified AI agent creator in the group's internal marketplace: agents for content generation, analysis and workflow automation.
Since December 2023
zerozero.pt
Basketball Analyst
- In-depth analysis, articles and interviews on the NBA and Portuguese basketball for Portugal's leading sports website.
- Co-host of Afunda de 3, a weekly NBA and Portuguese basketball podcast.
Nov 2014 to Oct 2024
SPORT TV
Basketball Commentator
- Called more than 1,300 live games: NBA, WNBA, G League, FIBA World Cup, EuroBasket, EuroLeague, Basketball Champions League and Portuguese leagues.
- Hosted the weekly show NBA Action, with highlights and analysis.
- Secured and conducted exclusive interviews with Neemias Queta and Rúben Prey for national broadcast.
Nov 2016 to Oct 2023
Federação Portuguesa de Basquetebol
Head of Communications
- Built the communications department from scratch: recruited and led the team and set the processes and the annual and monthly plans.
- Main press contact, managing daily relations with national and international media and pitching stories that raised the federation's profile.
- Ran press operations for international events hosted in Portugal, including several FIBA youth European Championships: press conferences, accreditation, media services and on-site teams.
- Carried the federation's public position through the COVID-19 shutdown: the suspension of every national competition and months of uncertainty for clubs, athletes, families, sponsors and the press.
- Oversaw content across the website, newsletter and the federation's online TV platform, and the social media strategy on Instagram, X, Facebook and TikTok.
- Managed relationships with sponsors, clubs, media and international federations, and interviewed Portuguese players competing abroad.
- Planned and hosted the Liga Betclic season draw.
2008 to 2014
A Bola
Journalist
- Covered basketball, handball and other sports for Portugal's leading sports daily: news, features, analysis and interviews with athletes, coaches and officials.
2007 to 2008
Liga de Clubes de Basquetebol
Press Officer
- Media relations for Portugal's professional basketball league: press conferences, releases and coverage.
2005 to 2007
Rádio Nova Antena
Journalist and Editor
- Edited and presented live news bulletins; researched and wrote local, national and international news; interviewed newsmakers and experts.
2004 to 2005
Revista Media XXI
Journalist
- Covered media and communication trends, interviewed industry figures and managed the magazine's digital presence.
Own projects and media
Since October 2017
Borracha Laranja
Founder
- Founded and grew Portugal's leading independent basketball media platform: website, newsletter with 58,000+ subscribers and content partnerships, regularly ranked among Substack's global top 50 sports publications.
- Recruit and manage a team of 20+ writers and contributors, with editorial standards and workflows.
- Revenue from advertising, partnerships and subscriptions; editorial content, opinion pieces, podcasts and communication consulting for companies.
Nov 2019 to Dec 2025
MadreMedia · Bola ao Ar
Podcast Co-host
- Co-hosted Portugal's most-listened NBA podcast (1M+ plays), with weekly episodes, live editions and interviews with NBA players and experts.
2016 to 2021
SAPO24
Basketball Columnist
- In-depth basketball analysis and features for one of Portugal's leading online news sites.
Recognition and media presence
- Winner of the individual category of ATREVIA IdeaLAB, the group's first global innovation contest: 35 entries from 15 countries, now being implemented.
- Guest on an Expresso podcast on Neemias Queta's NBA championship (2025).
- Published in the New York Post, Expresso, Público, Forbes, Jornal Económico, A Bola, Record and Rádio Renascença.
- Interviewed WNBA Hall of Famer Ticha Penicheiro, NBA executive Mike Schmitz and coach Norberto Alves.
- Guest speaker at the launch of the book Michael Jordan: The Life and at sports communication seminars; co-organised the All-Star Movie Night community event.
Education, training and languages
Education
Degree in Communication Sciences and Journalism, Universidade Independente · 2001 to 2005
Coaching
Ten years coaching women's youth basketball (U14, U16 and U19) at Atlético CP, CA Queluz and Sport Algés e Dafundo.
Certifications
- Certificate of Pedagogical Skills (CCP), IEFP · 2023
- Podcast Creation, Cenjor · 2015
- Investigative Journalism, Cenjor · 2015
- Digital Photography, Composition and Lighting, Cenjor · 2015
- Television and Radio Journalism Ateliers, Cenjor · 2005
Languages
Portuguese (native) · English (fluent) · Spanish (intermediate) · French (intermediate)
Tools
Microsoft Office · Google Workspace · Canva · WordPress · Substack · Trello · Notion · Google Analytics · Meta Business Suite