Clubs & Organisations
Media Relations Training
How sports organisations build and manage relationships with journalists, broadcasters, and content creators. Covers media protocols, press conference management, embargo strategy, and building long-term media trust.
Most sports organisations manage media reactively — responding when journalists call, issuing statements when problems arise. This training builds the discipline and systems to be proactive: to understand what journalists need, to manage press operations with consistency, and to build relationships that work in both directions. Built on seven years of institutional communications experience at the Portuguese Basketball Federation.
Who it's for
This training is for sports organisations that want to manage their media relationships strategically rather than reactively.
Communications teams at clubs and federations
Press officers and media managers · Communications directors building or restructuring their function · PR teams at sports organisations · Anyone responsible for the day-to-day relationship with journalists and broadcasters
Sports managers and executives
Sports directors and general managers dealing regularly with media · Club CEOs and presidents who interact directly with journalists · Federation officials responsible for institutional communications
Coaches and team staff
Coaches managing regular media obligations · Assistant coaches and technical staff learning to handle press · Anyone on the staff of a sports organisation who deals with journalists
Format
Structured workshops or individual sessions, remote or in-person. Each engagement is scoped to the organisation's context and media environment.