Clubs & Organisations
Building a Club Media Operation
How to build editorial structure, content calendar, team roles, and a sustainable media presence for a club or federation. Integrating newsletter, podcast, video, and social channels into a coordinated system.
Sports clubs increasingly need to function as media organisations — producing content, building audiences, and owning their distribution channels. This programme builds the operational infrastructure for that: editorial strategy, content calendar, team structure, platform management, and the metrics that actually matter. Grounded in seven years of institutional media experience at the Portuguese Basketball Federation.
Who it's for
This programme is for sports organisations that want to own their media presence rather than depend on others to tell their story.
Clubs and federations
Football, basketball, and other sports clubs building or restructuring their media operation · National and regional federations wanting to build owned audiences · Sports organisations launching or relaunching digital channels · Clubs preparing for increased visibility through promotion or major events
Communications and marketing teams
Communications directors needing to build or restructure a team · Marketing managers responsible for content and digital channels · Press officers wanting to expand their role beyond reactive media management · Digital managers at sports organisations
Sports executives
Club presidents and CEOs wanting to understand what a professional media operation requires · General secretaries responsible for communications · Board members overseeing the communications function
Format
Structured workshops or consulting engagement, remote or in-person. Scope and duration defined based on the organisation's size and objectives.