Notes
Writing on sports, media, and communicationWriting on sports, media,
and communication.
Occasional pieces on what I have learned: from broadcasting, from institutional communications, and from building an independent media platform.
Communications
How to Prepare a Difficult Press Conference
March 2020 taught me more about press conferences than seven years of full rooms. The method that stayed fits on one page.
Media training
The Interview After a Defeat
The formula answer exists in every arena and protects nobody. What to say in the five minutes after losing, and what never to say.
Communications
Seven Years Inside a Federation
In 2016, the federation's communication was a Facebook page. What I learned building the rest.
Club media
What a Small Club Can Learn from the NBA
The richest league in the world does three things that cost nothing. They are precisely the three things small clubs skip.
Independent media
Building a Portfolio When Nobody Publishes You
There is no founding scene to tell. Borracha Laranja was born slowly, without a plan. That is the good news.
Podcasting
The First Episode Is the Least Important
Mine was prepared with the rigour of my radio years. It made no difference whatsoever. And that is the lesson.
Broadcasting
Narrating Is Not Commenting
Two distinct crafts, consistently confused. What each role demands and why the difference matters.
Broadcasting
What I Learned from 10 Years of Television Commentary
The Bible, the warped rim, Gordon Hayward's leg, and what 1,300 live games taught me about preparation, silence, and privilege.