https://ricardobritoreis.com/blog Writing on sports, media and communication. Every post is in English and in Portuguese. en https://ricardobritoreis.com/post-10-anos-tv https://ricardobritoreis.com/post-10-anos-tv Tue, 22 Sep 2026 09:00:00 +0000 Ten years, 1,300+ live games, and the lessons nobody tells you about live broadcasting. https://ricardobritoreis.com/post-conferencia-imprensa https://ricardobritoreis.com/post-conferencia-imprensa Tue, 07 Jul 2026 09:00:00 +0000 March 2020 taught me more about press conferences than seven years of full rooms. The method that stayed fits on one page. https://ricardobritoreis.com/post-entrevista-derrota https://ricardobritoreis.com/post-entrevista-derrota Tue, 17 Mar 2026 09:00:00 +0000 The formula answer exists in every arena and protects nobody. What to say in the five minutes after losing, and what never to say. https://ricardobritoreis.com/post-narrar-comentar https://ricardobritoreis.com/post-narrar-comentar Tue, 13 Jan 2026 09:00:00 +0000 Two distinct crafts, consistently confused. What each one demands, and why the difference matters. https://ricardobritoreis.com/post-sete-anos-federacao https://ricardobritoreis.com/post-sete-anos-federacao Tue, 04 Nov 2025 09:00:00 +0000 In 2016, the Portuguese Basketball Federation's communication was a Facebook page. What I learned building the rest. https://ricardobritoreis.com/post-primeiro-episodio https://ricardobritoreis.com/post-primeiro-episodio Tue, 09 Sep 2025 09:00:00 +0000 Mine was prepared with the rigour of my radio years. It made no difference whatsoever. And that is the lesson. https://ricardobritoreis.com/post-clube-pequeno-nba https://ricardobritoreis.com/post-clube-pequeno-nba Tue, 10 Jun 2025 09:00:00 +0000 The richest league in the world does three things that cost nothing. They are precisely the three things small clubs skip. https://ricardobritoreis.com/post-portfolio-do-zero https://ricardobritoreis.com/post-portfolio-do-zero Tue, 18 Feb 2025 09:00:00 +0000 There is no founding scene to tell. Borracha Laranja was born slowly, out of love for the game, without a plan. That is the good news.